Shareholder value or financial outlook• Market shareThe new branch is expected to gain considerable market share upon inception due to the fact that the industry is not saturated with competitors.• Revenue and costsGlobal Vegan will mainly derive its income from the sale of vegetarian products. Revenue projections are based on 2015 sales recorded by companies in the comparable market. However, revenue is expected to surpass the competitor's level as the company gains popularity. On the other hand, Global Vegan is expected to be very efficient and therefore costs must be kept at reasonable levels so that the ultimate goals can be achieved within the stipulated time frame. In addition, technologies leading to cost reduction will also be sought. • ProfitabilityOverall profitability should be maximized by improving operational efficiency such that operational costs are kept at minimal levels. On the other hand, the level of sales will be an important part of profit maximization and therefore must be maintained at high levels. • Competitive position The Global Vegan branch will improve the overall competitive position of the organization through diversification and providing a new revenue stream. Thus, the organization may be able to embark on other strategic competitive measures to thwart the