Ads are everywhere. Rosewarne reveals that “both in the workplace and in a public space, the public is captive to such images; and both sets of images work to masculinize the space in such a way that women feel excluded” (Rosewarne 314). Take the example of beer advertisements. Beer advertisements have used the female body for centuries to attract male interest. It has been verified that this materialization of women not only has a discouraging effect on women, but also has an adverse effect on civilization. The aim of these posters is to attract the male's gaze towards the model's body and therefore towards the beer planted in the background. These advertisements strive to make you subconsciously associate a charming woman with a bottle of beer. In theory, these posters should make a man imagine that if he buys a bottle of his beer, somehow there will be a model accompanying it. This is of course not reasonable, because a pretty woman doesn't appear out of nowhere every time someone has a beer. In my opinion, ads like these portray women as sex symbols. Advertisers attempt to link their product to the female body, do not encourage women, but rather have the accidental effect of diminishing self-esteem and confidence in women. Rosewarne summarizes his position on sexual harassment in public advertisements in