Macro Environment AnalysisPestle AnalysisPestle Analysis for Nestle Milo is to find out the external influences that affect the product and the PEST analysis will analyze the organization that will work and influence marketing decisions. Before identifying the pestle analysis, it is necessary to define the business and demographic factors. At Nestlé, internal employees have a direct impact on product quality, reliability and overall productivity.1. Company: Nestlé is a major food manufacturer and market leader in coffee and mineral products as well as baby food. The company aims to manufacture and market its products in a particular way that creates high long-term value. Milo is a milk drink produced by Nestlé in Australia and also manufactured in other countries.2. Economic Factors: In Singapore, Nestle has adapted to food related issues in different locations and is very price sensitive. Consumer spending could be controlled by a range of economic factors such as income level, inflation, rates, taxes, unemployment level and other rates.3. Demographic factors are one of the important changing factors that impact the operations of the company and also the way of life of the company. People are leading healthier lives and the demand for food as well as drinks will not meet their needs, so Nestle will not have much impact on nutrition.4. Policy Analysis: Milo carefully tracks and focuses on laws that involve laws related to health and safety, promotion and advertising standards, customer protection and job description. Nestlé Milo signed a memorandum of understanding with the Singapore Sports Council for the development of youth sports, which created a com...... middle of paper ......uro monitor journal.Edu .my. (2005). Industry analysis. Nestlé internal files. Competing brands and positions.Foodandwaterwatch.org. (2011). Search Nestle. Popularly positioned, affordable and nutritious products. Hollensen, S. (2009). Global marketing. A decision-oriented approach. Fifth edition.Nestle.es. (2012). Annual report 2012. Good food good life. Nutrition is quality of life. No. 2.Nestle.com. (2010). To nestle. Annual report 2010. Good food good life.Nestle.com. (2014). Nestlé good food good life. Nestlé reports progress on Communities.Sedb.com. (2006). Free your vision. In this land of opportunity. We change to remain constant. Thomas, H. (2007). An analysis of the environment and competitive dynamics of management education. Journal of Management Development. Flight. 26, no. 1, pp. 09-21. Wu, T. (2011). Global marketing. Academia.edu.