DefinitionCrime, an act or commission of a prohibited act or omission of a duty which is ordained by public law and which makes the offender liable to punishment by this law; in particular: a blatant violation of the law. (http://www.merriam-webster.com/dictionary/crime)Cause of crimeKuala Lumpur is no longer a safe city. Every day, news of murders, snatchings, revenge shootings and rapes have made headlines in recent years. Crime has become a culture in daily life in Kuala Lumpur. This generated large sums of money from the government to fund awareness campaigns, maintain prisons and trials. There are approximately 161 prisoners per 100,000 people in Malaysia (http://www.nationmaster.com/country-info/profiles/Malaysia/Crime). Economic growth and very wealthy people are causing the increase in crime rates. Rapid economic growth is the reason why the number of illegal immigrants is increasing in Kuala Lumpur. 20% of crimes committed in this country are committed by immigrants while the rest are committed by locals. Comparing crime committed by locals and immigrants, 20% is a significant amount for 4 million immigrants in total. Furthermore, the poverty index and inflation rate are increasing significantly due to the increase in oil prices. This further widens the gap between the poor and the rich and contributes to the crime rate. Furthermore, unemployment is also one of the causes of increasing crime rate. The relationship between unemployment and crime, the unemployed desperately need money to survive. They took up crime as an alternative job. Furthermore, lack of parental observation is the cause of increasing crime rate. When parents were busy with their careers, they did not have time to devote their full attention to their children. This middle of paper informs offenders about checkpoints, but creates uncertainty about when police actually enforce them.SummaryAdvertising campaigns have had mixed success when used in crime reduction programs. Advertising campaigns may fail to convey the intended message due to poor design or implementation; It is therefore premature to consider campaigns as ineffective crime prevention tools. Even if publicity attempts have had little success in changing the behavior of victims or offenders, they should not be abandoned; the police should instead refine them. The challenge is to find the appropriate means to influence citizens' behavior. Finding ways to reach audiences is key. For example, if it is known that older women living alone have a greater fear of crime, the police should seek a more effective campaign by addressing this group more directly...