We believe Google is on the right path, as outlined in Waymo's vision above. Google spun off its self-driving car program into a new company called Waymo in 2016, and in 2017 shifted its strategy from building everything in-house to focusing on what they're good at, self-driving technologies. To do this, Google would need to cooperate and has already cooperated with major automakers, including Nissan and Renault. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Our first recommendation to Google is to use an aggressive strategy and continue investing in Waymo. Google's potential market growth and strengths allow for an aggressive strategy, and the BCG (Boston Consulting Group) Growth Share Matrix suggests that Waymo is a "star" and should be invested more. Although it will still take time for Waymo to start turning a profit due to both the technology and the legal environment for self-driving cars, it will. Our second recommendation is to cover the market through strategic cooperation. In addition to Waymo one and Waymo via, a driverless ride-sharing service now available in the East Valley of Phoenix, Arizona introduced in 2017 and a driverless trucking service just launched in early 2020, as a next step we recommend working with routine service providers that rely heavily on vehicles such as trash service providers and mail and shipping service providers. We also suggest initially focusing on building fully autonomous high-end luxury cars due to their high manufacturing cost (estimated to be $250,000 more than a traditional car) and low market acceptance. Why autonomous cars? The current market is worth about $54.23 billion in 2019, about a quarter of the size of the global commercial vehicle market in 2017, and is expected to grow nearly 10-fold to $556.67 billion. by 2026. Almost all major automakers and technology companies see the potential and compete in the rolling utility vehicle market. the first driverless commercial car. Google did it in 2015! Its success is directly linked to its ability to exploit its assets: talented employees, patented proprietary products, a strong brand image, innovative technology particularly in the fields of AI and 3D mapping, and expertise in storing and processing big data from a massive user base. With this, Google will continue to lead the autonomous car industry. However, Google needs to work more closely with the government in order to gain trust and pave the way for Waymo vehicles. According to ncsl.org, since 2017, 37 states have enacted 91 self-driving car laws on various topics such as definition, testing, privacy and inspection needs. Putting more Waymo vehicles on the road is essential for Waymo to start making money. Competitors like Ford and Volkswagen, BMW and Daimler are expanding their alliance in the development of self-driving cars because the self-driving car business is extremely expensive. Tesla prefers to work alone and has a different approach to self-driving cars. It has already put more than 300,000 semi-autonomous cars on the road and collected real driving data. While Waymo is about fully autonomous cars and..