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Essay / Advertising and Marketing Strategies - 600
PromotionA promotional strategy can have a wide range of objectives, including increasing sales, acceptance of new products, building brand equity, competitive retaliation, positioning and also the formation of a commercial image. Advertisements: Advertising is defined as any funded form of non-personal communication about a product or service by an identified sponsor. We will use this concept of aggressive advertising to promote our product. Advertising is therefore an important sales tool for our company, as it must supply a large volume of consumer markets. Brand ambassadors are also used to promote our product. Brand ambassadors are well-known personalities that people generally admire and can relate to. Therefore, we will be looking for celebrities who are mothers of newborns for our advertisements. These celebrities are not only asked to work in the commercials, but they must also use the product they are promoting and must not use the company's competitors' products. This will capture consumers' attention by showing them that many celebrities...