Social media purchases went from $0 to $1 billion in just two years (Kim-Mai Cutler, 2016). Social media was initially used by brands to connect with their consumers as a means of advertising. However, social media platforms have evolved to offer much more than a targeted and profitable media space. Social media platforms like Twitter and Instagram are creating “one-click-buy” buttons and “Like2Buy” features (Figure 2) that will elicit a direct response from the retailer or brand. (Smollan, 2015) Although it is still in its infancy, one cannot help but be intrigued and excited by the possibilities that social media has to offer as a shopping platform.