This research document will introduce you to the world of marketing. These questions will be in focus: what is marketing, what is a marketing strategy, what can a company gain from marketing and what can be marketed? Marketing and changes over the last century. Does social media have an impact on marketing? These are some questions that can be asked, but there are many more that a person should know about marketing. What is a marketer? A marketer is someone who seeks a response – an attention, a goal, a vote, a donation – from another party, called a prospect. If two parties are looking to sell each other something, we call them both marketers. Marketing is about identifying and satisfying human and social needs. When a person or company markets something, they are looking to make money and satisfy their customers. Marketing has four principles that must be followed to be successful: product, price, place and promotion. Marketing can be a product, a service or an idea. Example: when the two young men launched Facebook, they did not expect that the social network would become so popular overnight...