Video games are not often studied for the analysis of sound and culture. This is counterintuitive given the social and technological impact of games. Audio in video games isn't just meant to create a specific atmosphere, it's just one aspect of audio addressed. The music and sound of the game have the potential to bring the player into a situation that feels incredibly real. Player immersion is what makes games very memorable, and it becomes much easier and smoother with well-constructed audio. Video games today like to focus on visual effects, but audio and video must be mutually important for the sake of the game. Video games are quickly approaching a cinematic level of quality and therefore , audio is neglected. Long after a player has finished playing, he remembers the music. Audio and sounds are embedded in players' memories during gameplay, and the player will remember the game better for this reason. There are at least two different ways memories are stored in the brain. These are short-term memory and long-term memory. Information from short-term memory is eventually transferred to long-term memory if a certain event persists. If a gamer spends several hours a day on a game, the game's music will eventually become embedded in long-term memory. If the player hears the music outside of the game, they will often be able to determine which game the song is from and when it occurs. However, this will only happen if the player is consciously aware of the song during gameplay. In a way, this means that subliminal messages will never work. A game will require a player's full attention; they can't try to focus on several things at once. In a dichotic listening test...... middle of article ......Cambridge, MA: MIT, 2008. Print.5) McCraty et al., 1998 R. McCraty, B. Barrios- Choplin, M. Atkinson and D. Tomasino, The effects of different types of music on mood, tension and mental clarity, Alternative Therapies in Health and Medicine 4 (1998) (1), pp. 75-84.6) Knight and Rickard, 2001 WE Knight and DN Rickard Ph, Relaxing music prevents stress-induced increases in subjective anxiety, systolic blood pressure, and heart rate in healthy men and women health, Journal of music therapy 38 (2001) (4), pp. 254–272.7) Hébert, Sylvie. “Physiological stress response to video games: the contribution of integrated music.” ScienceDirect 76.20 (2005). Internet. May 8, 2011. http://www.sciencedirect.com/8) Carlson, Neil R. Psychology: The Science of Behavior. 7th ed. Boston: Allyn & Bacon, 2008. Print.9) Snyder, Bob. Music and memory: an introduction. Print.