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Essay / The Millennial generation, their travel habits and accommodation choices
Table of contentsSummaryIntroductionThe Millennial generationTravel and new technologiesAirbnb and its impact on hotelsConclusionSummaryThe Millennial generation shows great restlessness when it comes to is about traveling and discovering new places. In fact, the vast majority of young people between eighteen and thirty have traveled at least once. Additionally, a defining characteristic of this group is the ability to be constantly connected, as they search and learn on the Internet. Most of them use their smartphones to get information in their daily lives. A third characteristic that identifies them is their interest in discovering different enclaves and experiences when traveling, they are always looking for unique alternatives. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Hotels have been positively benefiting from this new generation and their desire to travel for many years. The problem has emerged recently: competition. Staying in a hotel is no longer the only option travelers have when visiting a new location, there is now also Airbnb, an online site where millions of home or apartment owners can rent their properties to a cheaper price, giving stay-at-home travelers more than just a place to sleep. The objective of this research is to understand the millennial generation, their travel habits and their accommodation choices. The following questions will guide this research: What are millennials? Who is considered a millennial?What is millennials' first choice: staying in Airbnb apartments or hotels?What are the reasons for this first choice?IntroductionTo collect and review research and data regarding the millennial generation , his travel habits, his accommodation choices, and the effect on hotels, I consulted many different sources. My main sources are articles, journals, studies, books and websites, all found via the Google Scholar search engine. Key words and phrases that I found useful during this research include: millennials, millennial travel habits, Airbnb and its impact on hospitality, travel culture, travel search engines accommodation. I was able to find information about this new generation and their travel preferences, as well as a better understanding of the Airbnb company and the competition it has with hotels around the world. the world.The Millennial GenerationA study carried out by Future Corporation and commissioned by Expedia.com analyzes the behavior of this particular group, their influences in choosing a trip, as well as their preferences and fears. The work reflects the opinions of a thousand young people from eight countries on five continents. One of the key findings of the study reinforces the idea that millennials are passionate about travel (Morrison, 2016). These are individuals born and raised in a world where technology and, by extension, the Internet and social media have laid the world at their feet, and the interest in exploring it has made them discerning travelers. When they travel, they take advantage of the sharing economy, choose what suits them best. But above all, what makes them special is that they have learned to assimilate the notion of “low cost” as a form of travel. The determining factor when making the booking decision is price. They don't have as many economic resources as the previous generation, but they want..