For example, Harley Davidson may be forced to change its marketing strategy due to the entry of a new competitor into the market. Second, Harley Davidson must quickly acquire new skills and technologies. For example, technologies are changing rapidly, so it is crucial that Harley Davidson's business plan changes or is modified in order to keep up with the pace of innovation. Third, this organization must effectively leverage its core competencies while competing with its competitors. That is, Harley Davidson needs the flexibility to learn how to use core value chain activities and support functions in a way that allows the organization to produce its products at lower cost with differentiated features compared to its competitors. on the market.