Panera Bread is an establishment that does not respect certain rules that the company has given to the image of a "fast food" restaurant, traditionally managed by a cook. who wants to serve food as healthy and delicious as it would be if it came from his grandmother's kitchen (Gelles 2). Panera, since 1987, has strived to serve clean, fresh food in a clean, healthy environment, making tremendous progress in the fast food industry. With more than 1,900 restaurants in the United States, Panera Bread has proven to be one of the most health-conscious restaurants in the world. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayFounded by Ron Saich in 1987, the first Panera, formerly known as St. Louis Bread, opened in Kirkwood, MO. A few years later (1993), Au Bon Pain, an American chain of fast bakeries and cafes based in Boston, Massachusetts, purchased the St. Louis Bread company and, in 1997, renamed the restaurant Panera, meaning "basket of bread". bread” in Latin. . In 1999, all Au Bon Pain locations were sold (except Panera Bread) and the company was renamed in honor of the restaurant (Warshaw 2). Panera's reputation began to grow in the early 2000s, as did the number of restaurants built. In 2006, Panera Bread was named the top-performing company in the restaurant category in terms of one-year, five-year and ten-year shareholder returns. In 2010, Ron Saich transferred his CEO position to Bill Moreton, and in 2012 the company announced that it would share the CEO title to demonstrate the importance of its partnership and commitment to Panera. As of September 2016, there were at least 2,024 bakery cafes in the United States, Canada, and the District of Columbia. Ranging from young children to seniors, the warm atmosphere attracts people of all ages, races and classes. The decor inside the restaurant, usually including a fireplace, carpet, and couches, makes people feel welcomed into the home of Panera. Panera has spent its years promoting an image of clean, fresh food. In 2014, Panera announced that it would remove artificial flavors, sweeteners, preservatives and colors from artificial sources from all its restaurant menu items and grocery store shelves by the end of 2016, while maintaining reasonable prices . . It was the “Food as it should be” campaign. As of June 2015, up to 90% of all ingredients used in food are natural. Techniques include digital and display content, billboards, radio advertising, national television and film spots. More than $25 million of the channel's estimated $90 million annual media budget was used for this campaign. “I think we've done a phenomenal job, our supply chain managers and our staff have done a great job of finding unique solutions,” says Christopher Hollander, the chain's marketing manager. (Fishman 2). In any successful business, the work behind the scenes is as important as the buying customers. More than 47,000 employees work for Panera, half of them full time. The staff is most often made up of students and people of early or middle age, with the exception of management and the executive office. The hiring process is simple, with many online sources claiming they were hired on the spot during their interviews. The average hourly salary of a cashier”.