As human beings, we are naturally programmed to crave sex; However, sex comes at a price. Our exposure to sexual stimuli influences our behavior, our sexual permissiveness, the relationship initiation process, autosexualization, and our conscious and unconscious processing of sexual cues. Social media and sex collide in today's society because we are unknowingly victims of an implicit memory effect called priming. Exposure to a specific stimulus, for example, a person exposed to several sexual advertisements followed by subliminal sexualized words or expressions when accessing someone's Facebook profile page, might be more likely to associate the Facebook user has a sexual mannerism or personality. Previous research has established that social behavior is largely determined by how we think about ourselves and others, leading to the concept (sexual priming) that exposure to sexual stimuli changes the way men and women perceive themselves, and should also influence their behavior and behavior. their mental representations of sexuality (Hundhammer & Mussweiler, 2012). The priming process is a fleeting, indirect exposure to a social stimulus that leads to a subsequent outcome: simple exposure to socially relevant stimuli facilitates or elicits a multitude of impressions, judgments, goals and actions, most often outside of people’s conscious state of intention or awareness (Molden, 2014). The primary objective of this study is to analyze whether our participants' sexual priming on an individual's Facebook profile page will have an effect on their perception of the actual Facebook user. In short, if the participant is exposed to a controlled stimuli before knowing who the real Facebook user is, will they have an incorrect perception of the user before being informed of the truth. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The development of sexual priming depends on exposure to supraliminally and subliminally presented sexual stimuli that demonstrate changes in the 'affect and motivation of sexual signals presented outside of one's own. consciousness (Gillath and Collins, 2015). According to Gillath and Collins, exposure to subliminal cues most often leads to results opposite to those obtained when a stimulus is delivered consciously. Social topics such as sex, relationships and the modern family hover in our subconscious and influence our mental state during consciousness. They concluded that unconscious stimuli led to increased motivation to have sex. However, various factors such as sexual orientation, sexual desire, sexual strategies or different life experiences influence their behavior which is shaped not only by people's motivation but also by the different environmental conditions that facilitate different trajectories leading to potentially different effects on a person's response to sexual priming. In a similar study by Hundhammer and Mussweiler (2012), they found that the difference between the mental representation of male and female allows a person's perception to create consistencies with gender stereotypes, which results in significant influences on social and sexual behavior within a complex of gender stereotypes. Sexuality is something that significantly influences the predominance of any gender, leading to the revelation of behaviors.