Recognition is given in different ways. The way in which motivation is given by recognition which is according to DuBrin, 2013 an oral, written or material reward” p. 316. Recognition is a reward in the form of behaviors that trigger the correct behavior of an outcome is then rewarded according to according to DuBrin, 2013 “maintain the desired behavior” p. 316. A particular behavior is used through “good customer service” p. 316. When analyzed, the variable motivation recognized is “the price being small, but powerful in motivation according to DuBrin, 2013 “exceptional advantage”, money and full thinking” which are excellent motivators which improve performance, thus transforming effective motivation into behaviors to be “congratulated”. The way behaviors are motivating through recognition from others, which make the deserving recognizable, is simply by knowing the accomplishments of others and granting recognition through a company leader recognizing the employee demonstrating his knowledge of “corporate values” according to DuBrin, 2013. p. 316. On the downsides of recognizing the motivation of others, according to DuBrin, 2013 “Don't use praise to compete. » Using expressions such as, according to DuBrin, 2013, “Great job, José, I wish the rest of the group would put in the same kind of effort” is according to