Using an advertising agency for British Airways remuneration for different reasons: · Advertisers such as BA want to make sure that they are getting value for money - this means in other words that BA wants to be sure that the service they wish to promote gets the best possible services without the agency does not charge them expensive bills. · Agencies and media buying services therefore want to be profitable. they remain viable – for an agency, their main source of income is providing advertising services that businesses can purchase. Looking at the perspective of clients and agencies, it is clear that in some cases these two issues above can lead to disagreements, but this can be avoided by negotiating before any work is carried out by the agencies, such as negotiating payments, services, etc. Advantages One of the main advantages of an agency would be that an agency would execute and develop a complete promotional campaign from scratch to completion, the agency does this by linking the customer needs (BA) with the service promotion campaign from BA, this allows the customer to be assured that their needs are met. An agency also takes a good part of the media development and planning so that the clients' promotional campaign (BA) of their services gets maximum communication effectiveness, this means in other words that the agency will give its best to promote customer service advertising to raise awareness of BA's target audiences. · Once the media plan is in place, the advertiser, as in this case BA, knows what he will pay. their agency and the agency knows what it is going to receive. · Pressuring an agency to keep costs reasonable is the best method to ensure that the agency gets carried away with the client's money to advertise. · An agency offers its clients creativity, this means new ways of looking at advertising, this could help because a company like BA, after so many years of advertising, could lose its advertising appeal. This is where advertising agencies are a key contributor as they offer endless creativity. · An agency brings new and innovative ideas to a business to help them give their promotional campaign an effective edge to attract customers. · The benefits of use and agency would be the certainty of obtaining information such as market research on BA's services to help them benefit from it, i.e. after the contribution of the

Essay / Using an advertising agency for British Airways remuneration for different reasons: · Advertisers such as BA want to make sure that they are getting value for money - this means in other words that BA wants to be sure that the service they wish to promote gets the best possible services without the agency does not charge them expensive bills. · Agencies and media buying services therefore want to be profitable. they remain viable – for an agency, their main source of income is providing advertising services that businesses can purchase. Looking at the perspective of clients and agencies, it is clear that in some cases these two issues above can lead to disagreements, but this can be avoided by negotiating before any work is carried out by the agencies, such as negotiating payments, services, etc. Advantages One of the main advantages of an agency would be that an agency would execute and develop a complete promotional campaign from scratch to completion, the agency does this by linking the customer needs (BA) with the service promotion campaign from BA, this allows the customer to be assured that their needs are met. An agency also takes a good part of the media development and planning so that the clients' promotional campaign (BA) of their services gets maximum communication effectiveness, this means in other words that the agency will give its best to promote customer service advertising to raise awareness of BA's target audiences. · Once the media plan is in place, the advertiser, as in this case BA, knows what he will pay. their agency and the agency knows what it is going to receive. · Pressuring an agency to keep costs reasonable is the best method to ensure that the agency gets carried away with the client's money to advertise. · An agency offers its clients creativity, this means new ways of looking at advertising, this could help because a company like BA, after so many years of advertising, could lose its advertising appeal. This is where advertising agencies are a key contributor as they offer endless creativity. · An agency brings new and innovative ideas to a business to help them give their promotional campaign an effective edge to attract customers. · The benefits of use and agency would be the certainty of obtaining information such as market research on BA's services to help them benefit from it, i.e. after the contribution of the

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