Nowadays, blogging is a common phenomenon. Almost everyone has their favorite blogger or at least one blog that they visit regularly. There are all kinds of blogs spread across the Internet; some of them are official, business or media related, while others are about daily life or just entertainment. Overall, it seems that blogs play an important role as a social tool on the Internet, making people's daily lives colorful and content-rich. There is no denying that blogging has been a game changer and people find the reasons for blogging's lasting impact and popularity complicated. There is good reason to believe that it is worth diving into blogging and learning more about this social phenomenon. Blogging is a game changer in the sense that it has changed the way people communicate on the internet by giving people a new platform where they can build trust with others. Blogging, as a form of mass communication, is an educational way of interacting on the Internet, allowing bloggers to write about almost anything in their own blogs, from which readers obtain information about them. In fact, blogs contain enormous amounts of information and are generally well-contained. And this fact indicates that bridging the gap and building trust among Internet users can be achieved through trustworthy and beneficial blogs (Patel, 2012). The Internet used to be a place where everyone felt unsafe because they didn't know each other and there was no valid source of user identity. But a reliable blog tells people that the blogger is trustworthy, making communication smoother and more effective. However, the emergence of social networks such as Twitter and Facebook, which also share some of the characteristics of blogs, has... middle of paper......businesses are still growing very quickly on a daily basis and people are showing much more interest in the internet than they did ten years ago, which is why blogging remains vitally important for Internet users. . Blogging is more than a social phenomenon; it is a tool, a way of expressing and a lifestyle. Works Cited1) Karr, D. (2011). Infographic: How Mobile Apps Changed the World - Marketing Technology Blog. : http://www.marketingtechblog.com/infographic-mobile-apps/2) Clark, J. (2013). History of mobile applications. [e-book] http://www.uky.edu/~jclark/mas490apps/History%20of%20Mobile%20Apps.pdf3) Jahns, R. (2010). 6 reasons why mobile apps will become as important for businesses as corporate websites: http://www.research2guidance.com/corporate-app-will-become-as-important-for-companies-as-having -a-corporate-website -a-look-at-the-German-market/