Stone offered the responsiveness related to the question: "Why would you prefer to do business with local independent retailers or a large chain store?" ” and the response method trend regarding the filter question was classified into four main empirical categories, such as personalizing, economical, ethical, and apathetic consumers (p. 37). (1). The Economy Category: It has been identified that most consumers prefer shopping, but they are worried about finances and hence are very sensitive to price, quality, convenience, etc. Therefore, their selection will mainly go to department stores, because to offer you better service, the product is at cheaper prices; it was observed that smaller stores were much more expensive (p. 38). (2). The personalization category: identified this local merchant; they are friendly to customers. Despite this, prices in smaller stores are relatively higher, but if you trade between local stores, you might have better chances as a good consumer or you might bargain for their products. Plus, shopping at local stores usually gives you better service because they know you; They thus try to please you and make you more interesting as a human being