Sexual Objectification of Women in the MediaSexual Objectification, or “the process of representing or treating a person as a sexual object, which serves the sexual pleasure of others (Heldman , 2013)”, has become extremely exaggerated over time. Furthermore, the sexual objectification of women in the media has led to several deficiencies in psychological and social functioning, detrimental to both men and women in today's society. Due to globalization, women who have access to Western media are affected daily by negative portrayals of women in media and advertisements. Furthermore, the sexual objectification of women also negatively influences men, as they too are socialized to objectify women, which affects their ability to form a healthy connection between a standard woman and the ideal woman which is distorted by the media. In the article, “Seeing women as objects: the sexual body part recognition bias,” the authors, Gervais et al. (2012), confirm the results of a research study on how the majority of individuals perceive images of men and women. The study also indicates that global and local cognitive processes are associated with our physical perceptions of men and women. According to the research article, individuals rely more on overall cognitive processing, or their perception as a whole, when presented with images of men. However, individuals rely more on local cognitive processing (the processing we use to identify objects, such as houses and cars), or on perceiving an object as a group of its assorted parts, when they are presented with images of women. were also able to confirm "the cognitive bias hypothesis of sexual body parts that women (middle of paper...) find their way into the music, morals and values ​​of our society. In Conclusion, Breaking the Cycle Objectification is extremely important because human connection, threatened by the false reality created by sexual objectification, is vital to our existence. Even though some individuals have become desensitized to objectification, some still unconsciously consume the subject. The presence of women in the media has serious side effects, especially among women, such as depression, anxiety disorders, eating disorders, loss of self-esteem and other physiological and psychological illnesses . It is therefore necessary to intervene on this social problem by educating our young people and redefining it. what “beautiful” and “sexy” mean will not only help end the sexual objectification of women in the media, but also other social issues, such as tolerance of rape culture..