Nike uses demographic segmentation as one of the factors to target each individual based on their age group, gender and generation. Nike mainly focuses on consumers aged 15 to 40. The company also caters to male and female athletes and has an increasing focus on tweens and teens to build long-term brand loyalty. Nike caters to this segment using advertising and marketing campaigns targeting young adults aspiring to be like their idols that they look up to. For example, during the 2014 World Cup, Nike created a video featuring soccer athletes they sponsored as well as other teenage soccer players. Not long ago, Nike launched a wide range of women's lines to enhance the rapid growth of the women's segment. 20% of Nike's revenue is primarily based on revenue from women's products, but this line is expected to grow significantly in the coming years. Nike does not target its customers based on race, ethnicity, religion or social magnificence. Nike uses geographic segmentation to market countries, regions, cities, and population density in another way. For example, in the United States, Nike focuses on American football and baseball and therefore tries to create and distribute many advertisements and campaigns on football and baseball products using athletes specific to these sports. But sports tend to differ by region, so it's unlikely to see ads for American football or baseball in Europe. Instead, you'll likely see Soccer, where Nike uses soccer stars to market its products. Likewise, in India you are more likely to see cricket and rugby in England or Australia. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Nike's largest markets are in North America, with help from Western Europe and China. In these geographies, Nike's advertising efforts are largely focused on urban regions with high market density. Targeting based on this characteristic is Nike's genius. From time to time, Nike makes a specialty of touting particular attributes of a product, the employer specializes largely in how its products deliver a customer experience. The expectations for winning from the company's products are truly set when you're an athlete. Nike products make you feel athletic. Likewise, with behavioral segmentation, Nike seeks to build consumer loyalty. As customers develop loyal behaviors toward a selected agency, the company reaps the rewards by increasing sales and market share. In a market as aggressive as the one Nike participates in, gaining and maintaining customer loyalty is essential. By providing consumers with great preference and innovation, the employer excels in this area. Nike also uses psychographic segmentation to target individuals with specific lifestyles and personalities. Nike's advertising efforts aim to develop a "feeling" that transcends the product. Nike promotes a state of mind, develops a lifestyle. Events that include Nike: Run With Me, athletic development clinics, social media contests, and athletic and non-athletic endorsements intersect in extended ways to create a network and a sense of “belonging” to the Nike family . Market target.