Table 2.4: Difference between existing online mall and open marketExisting online mall Open marketCustomer role Only buyer Buyer and sellerSales method MediationDecision Sales manager merchandising SellerFeedback thinking Difficult to think Easy to think about2.2.3 C2C online open market transaction flow (1) Seller posts goods. (2) The buyer searches for goods on open market websites and then places a trading order. (3) The open market notifies the seller of a successful offer (or sales). (4) The buyer places a commercial order and pays to the third party. (5) After taking the order and the money, the third party informs the seller. (6) Based on the order, the seller sends the goods by a designated logistics company. (7) The buyer notifies the arrival of the goods on the free online market and makes the decision to receive the goods. If the buyer refuses to receive the goods for any reasonable reason, the third party refunds and the transaction fails. If the reason is simply a change of mind, logging fees are usually paid by the buyer; However, the reason is a defective product, the registration fee is usually paid by the seller. If the buyer confirms acceptance of the goods, the third party transfers the money to the seller and the transaction is successful. The third party and the seller generally calculate the following sales and fees between the third party and the seller once a month.3. Current Status of E-Commerce in Korea and China Overview of E-Commerce in Korea3.1.1 Internet in KoreaThe history of the Internet dates back to the late 1960s. In 1969, the Advanced Research Projects Agency (DARPA) of the Ministry of Defense, under the name ARPANet (Abbate 1999), first launched the Internet in the United States. In Korea, the Internet began with the construction of an SDN network between Seoul National University and KIET (Korea Institute of Electronic Technology). .... middle of paper ......ll. In 2007, the transaction on the open market amounted to 6.740 billion KRW ($6.018 million), four times more than in 2004, when the transaction was 1.480 billion KRW ($1.321 million). Newcomer 11st Street, a subsidiary of the dominant telecommunications group SK, expanded the market in 2008. Figure 4.1 shows the volume of open market transactions from 2004 to 2009. Figure 3.2: Volume of open market transactions in Korea (Source : Invest Relations of each company) Free market players are beginning to change their business model to eliminate distribution channel barriers. The business area is not limited to the Internet, it is starting to associate with mobile, television, home shopping, super stores and department stores. They also develop private brands to enable brands to come to fruition. Increasing the number of registered users would also help in opening up the market that would surpass the existing online shopping mall..