Table of ContentsSummaryIntroductionKodak's Digital Imaging Strategy 1992-2012Why the Strategy FailedBetter Alternatives to StrategyLessons from Eastman KodakReflectionReferencesSummary This report has been launched to find out why Eastman Kodak was wiped off the planet. photography industry, evaluate Kodak's digital imaging strategy and why it failed, propose better alternatives to this strategy, and finally highlight what other companies facing disruptive changes in their core business can learn from Kodak experiences. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayIntroductionEastman Kodak is often hailed as a prime example of a company that has failed to capitalize on the changing dynamics of transitions technologies that would change the way a company manufactures and sells its products. Kodak was the world leader in film photography for several decades and even designed the first digital camera in 1975. However, the company's management did not fully understand the importance of the new technology and the impact that it could have on the industry in the future. .Kodak's digital imaging strategy 1992-2012Kodak was among the companies that pioneered the digital revolution that took place in the 1990s. The company hired George Fisher as CEO to help implement its digital imaging strategy. digital imaging. Fisher reaffirmed that the company's primary focus was not the photographic industry but the image business. The digital imaging strategy involved four main themes: applying a growing approach and process to manage the company's transition to digital imaging, using various strategies for different markets, outsourcing of activities and focusing more on printed images by returning to the old advantages. of their traditional photography business.Why the Strategy FailedThere are several reasons why Kodak's strategy failed. First, the timing was crucial and Kodak did not understand in time the importance of the disruptive nature and impact of digital technology. Second, Kodak's core business was film, and they did very little to prepare for the disruption that digital technology would have on the industry. Third, the strategies were not adaptable to changing market conditions. Finally, Kodak faced fierce competition in a very diverse market. Better alternatives to the Kodak strategy could have rebranded the Ofoto company as a different company instead of Easyshare Gallery, used the Easyshare platform as a lifestyle networking business, and focused on specific solutions for different markets. They should have invested in digital technology much earlier, especially after developing the first digital camera in 1975. A top-down and bottom-up approach to project management in its organizational structure could have led to effective project management and evaluation . Lessons from Eastman Kodak The main lesson that businesses can learn from Eastman Kodak's experience is that they should be more proactive in developing strategies that anticipate and easily adapt to change. Market requirements form the basis of the products a company can produce. A company facing disruptive changes in its core business should not be afraid to fail and should be willing to take risks regarding, 2.