Table of ContentsCompany OverviewSwot AnalysisReferencesCompany OverviewVery few people have not heard of the Target company, they are present in almost every city in the United States. This is a retail company known for its hip, fashionable and urban style. Target consists of five main product departments: beauty and household essentials (which includes pet products), home decor, food and beverage, hardlines (including electronics, sporting goods, toys and software), clothing and accessories (“Target company”, 2019). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Their demographic is based on upper-class young adults. The target demographic is adults aged 25-44 (“Target Demographics and Shopper Insights,” nd). It is more frequented by adults who have children than by adults who have a college degree or higher (“Target Demographics and Shopper Insights,” nd). Swot AnalysisTarget presented itself as a very urban, trendy and fashionable store in an increasingly urbanized country. This is probably why it appeals so much to the millennial generation, a generation with a very urban lifestyle. Millennials also have lower disposable income, making them more likely to shop at discount stores. Target is also very talented in the marketing department. Whether it's TV commercials, social media ads or in-store displays. For advertisements, they come up with fun and trendy advertisements that stick in customers' heads and tend to make them want to shop there. For displays, Target is somewhat known for being a store where a customer walks in for one item and walks out with a full cart. This can partly be attributed to the layout of the store and how they display items that attract attention. Target has failed to leverage additional services that can be provided in retail stores, like how Walmart offers gas stations, banking, and a spa. services. These additional services may attract customers who stopped to complete something at a bank, but then see something in the store and decide to purchase things when they had not initially gone to the store to purchase anything. Or how a customer might shop when they visit the nail salon and decide to stop in for a manicure. These additional services allow you to attract customers who did not initially intend to make purchases. Another weakness for Target is online sales. There are many ways that Target could improve its website or app. The fashion department, for example, could use a lot of adjustments. The photos are not uniform, some show models modeling the clothes, others are on mannequins, while others are laid flat. This can be extremely frustrating because it makes it more of a guessing game when it comes to sizes. Another thing that could be improved is the sorting or naming of the element. If you see a top in stores, it's extremely difficult to try to find it online. There are few cities you can go to that don't have a Target. In every highly populated city, you can locate a target. And it seems like they just continue to expand across the United States. Another opportunity for.