What’s in a name? Priming effects on implicit biases The proposed study aims to investigate the relationship between implicit biases and their effect on the perception and judgment of others. Individuals generally have specific biases towards their in- and out-groups and these may be expressed deliberately or unconsciously through explicit or implicit attitudes, respectively. It is important to learn more about the relationship between people's unconscious prejudicial attitudes and how these affect the perceptions of others if we are to achieve a better understanding of intergroup relations. More specifically, and this is relevant to the study in question, the study of the implicit biases of white individuals and how these affect their perceptions and impressions of stereotypical groups such as black individuals, has important implications for how these perceptions shape behavior and social interactions between these two groups. For example, Payne (2001) found that priming individuals with black and white faces affected participants' subsequent identification of objects as weapons or tools. Results showed that priming black individuals led to faster gun identification and greater misinterpretation of gun tools compared to those primed with white faces. Furthermore, Higgins, Rhodes, and Jones (1977) demonstrated that priming specific traits influenced an individual's subsequent evaluations and recall of information based on a written description, such that priming of Negative traits led to more negative impression formation and characterization of the person. stimulus. Applying this idea to black and white prime words, Wittenbrink, Judd & Park (1997) showed that when individuals were semantically primed with the medium of the paper......category accessibility and impression formation . Journal of Experimental Social Psychology, 13(2), 141-154. doi: 10.1016/S0022-1031(77)80007-3Payne, KB (2001). Prejudice and perception: the role of automatic and controlled processes in weapon misperception. Journal of Personality and Social Psychology 81(2), 181-192. doi: 10.1037/0022-3514.81.2.181 Todd, AR, Galinksy, AD, & Bodenhousen, GV (2012). Perspective adoption undermines the processes of maintaining stereotypes: evidence from social memory, explanation of behavior, and solicitation of information. Social Cognition 30(1), 94-108. doi:http://dx.doi.org/101521soco201230194Wittenbrink, B., Judd, C.M., & Park, B. (1997). Evidence of racial bias at the implicit level and its relationship to questionnaire measures. Journal of Personality and Social Psychology, 72(2), 262-274. do I: 10.1037/0022-3514.72.2.262