Traditionally, customer loyalty is divided into two components: the first component is based on behavior and the other on attitudes (Time variables effects in the customer loyalty analysis, 2011). It is considered a crucial point for many commercial organizations (Managing customer loyalty through the mediating role of satisfaction in the DIY retail retention program, 2009). Customer-oriented companies will attract and develop loyal customers (Chang & Chen, 2007), since this is a vital element for the existence of operating companies (Chen & Hu, 2010). The success of companies, their revenues are guaranteed by customer loyalty, which can be influenced by management style (Customer retention, loyalty and satisfaction in the telecommunications market, 2001). Customer loyalty is the continued purchasing attitude of the consumer towards the merchandise or service. of a specific company (Advances in Consumer Research, 1977) (Lutz, R., 1986). However, Bhote (Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability, 1996) believes that if consumers are satisfied with a company's products or services, they will want to promote that company positively through word of mouth. ear. Therefore, service industry competition and marketing strategies should be designed to retain, not acquire, customers (Dwyer, FR Schurr, 1987). Parsuraman (Journal of Retailing, 1988) believed that consumer behavior, repurchase intention and recommendations through positive words-of-mouth should