The role of marketing in every organization is very important and cannot be ignored. All types of organizations, whether small or large, recognize the importance of marketing in today's world. Here are some elements that can explain the role of marketing in the years to come. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayTransparencyThe continued adoption of technology will make the world even more transparent. Consumers will have a clear understanding of which companies are successful and which are not. As a result, consumers will demand better service. Instead of just comparing companies with the competition, they will compare them with leading companies in their category. SelectivityTechnology will become even more effective in protecting consumers from commercial messages. New media will allow consumers to be very selective about the companies they associate with. It will be extremely difficult to reach the consumer. Further improve the customer experience New technologies can improve the customer experience. Technology can bring amazing innovations. Increased efficiency Technology can streamline certain processes. For example, technology can help the service evolve into a self-service environment in which customers themselves can resolve their issues more quickly and efficiently. As a result, customer satisfaction increases and costs decrease. Brands will combine the concept of marketing. Marketers will have their own strategies and adopt a more socialist approach, moving away from direct sales objectives. Markets will merge and relationships between the consumer and the organization will be further improved. Marketers will become guides for users. Businesses will change their marketing approach. They will guide users through the sales process, rather than suppliers. They will adopt a “reverse marketing” approach, centered on the popular values ​​of the population; well-being, health, social and economic equity and quality of life will be part of the brand's message. Management roles will be more defined. The main role of staff will be clarified and will facilitate the use of company ambassadors, such as the influencer relationship. . Senior management will be more involved in content relations and marketing and will encourage the creation, production and distribution of staff and employees. Public relations will become the backbone of marketing. Public relations will play a vital role within organizations. Public Relations will guide management and team members in dealing with influencers and media to meet customer expectations on social media platforms. They will also need to protect the company's reputation and brand image by properly managing potential crises. Video content as the main information channel Due to rapid consumption and a viewer using mobile screens, video content will promote storytelling and prove to be the focus of younger people. generations. Taking advantage of live video and mobile technologies, journalists will be reborn. Podcasts will become the new blogs. Marketing strategies will align with customer experience. To address the many concerns of the customer journey connected to the consumer, the multiple channels used, content marketing strategies and relationships, influencers will focus on the different.