The American sports broadcasting landscape is incredibly competitive. There are a number of major broadcast and cable sports entities that are constantly growing. You know that the biggest ones are obviously NBC, ESPN, CBS, Fox, Turner. Many leagues have their own networks, whether it's the NFL Network, the Major League Baseball Network, the NBA Channel, and then the regional sports networks. Now the local teams in each market have their own regional sports network and you bring all that together as a base and then on top of that you now have a very strong over-the-top digital presence that's growing. The landscape is therefore very complete, constantly evolving, very competitive. So we all have to be very strategic when we do our acquisitions and our planning. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. So the NFL is big daddy Mack as it was here in the United States and their product is the most valuable television product on the market and that is they are available on a weekly basis during the period most desirable of the year, namely the fourth quarter. Sunday night football will average more than triple that of any other regular season sporting event. To give you a few examples, there are many very popular entertainment programs on NBC, we're the ones with the voice, none of them come close to delivering Sunday Night Football. Well, for a very long time, rugby was really absent from the sports television landscape. I mean you haven't seen it anywhere or on any of the broadcast networks. We haven't really seen it on the cable networks. Perhaps the only familiarity people had with rugby here was the occasional World Cup matches, but that was it. There is no regular season for rugby and I think until there is a regular season, which means the American public and the sports entertainment people and the sponsors and the broadcasters can see a regular season, so you know really asking people to get involved in something that could The biggest thing that happened here that really got our involvement and our attention and our focus was when the Olympics introduced rugby sevens into the 2016 Rio games. We were quite surprised and very satisfied with the rugby performance in Rio. The United States didn't make it to the medal round, but despite that, people still wanted to see a great competition and fortunately because we had been playing collegiate Sevens for five years before Rio and the HSBC Sevens in Vegas. People knew this sport. They knew not only the players, but also the rules and the competition. So when they saw rugby sevens during the Olympics, they immediately said, "Oh, I've seen that before." I know it's a big game and we got huge numbers that met our expectations. I think in the United States, it's the sport that people are most familiar with. They will now see the World Cup take place in San Francisco. Once they understand the 7s game, I think it gives us a great opportunity to introduce them to more of the 15s game and the sport in general. People need to be able to wake up and I know there is rugby this weekend or I know where to find my rugby. Well, people are used to searching for their game, but if it has to create mass appeal. It was about how to make it public. Keep in mind: this is just a sample. Get an article now.