Mass media is an effective tool when it comes to the social aspects of life and helps convey messages that impact society. Businesses take advantage of the media to market their products. They also attract viewers by creating trust and reliability through the support of respected and influential people such as athletes and celebrities. Large companies also appeal to their consumers through reason and logic, as well as on an emotional level to persuade potential customers to buy their products. In their past advertisements, alcohol and tobacco companies used major issues that men, women, and people of different races faced and appealed on an emotional level. Through the rhetorical appeal of pathos and ethos, and by linking visual images with words to persuade viewers to purchase their products, the Gatorade Revolution ad illustrates the evolutionary comparison between innovative products and accept all people as equal. Gatorade compares the innovative product with the change in society and the acceptance of all human beings as equal by linking the visuals to the phrases. Gatorade indirectly exploits the fact that at one point in history, people of different races and women were treated with little respect and had no rights, including the right to play professional sports. Gatorade implies how society has changed and accepted women and those of different races as equal human beings by advertising star athletes in their advertising. One in particular is when the commercial's storyline says "(a)thletes trained longer, harder and changed the game", the visual representation of Muhammad Ali, Michael Jordan and Serena Williams is a...... middle of paper ...therefore, athletes affiliated with Gatorade create credibility with the products by incorporating the fact that if consumers used their products, they too can be successful in achieving their goals and by other words be like Mike.Gatorade is a very successful company over the past few decades. Their success resulted in the support of major athletes. With the support of renowned athletes, Gatorade creates trust and credibility with its viewers through the example of famous athletes who have had prolific careers. Gatorade also appealed to its viewers on an emotional level, through the issues that women and people of different races face. The athletes supported in this advertisement also have the implication of connecting the words to the images comparing the innovative product and the changes in the way society began to accept all human beings as equals..