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  • Essay / Persuasion strategies and their use in public speeches

    In the universities that existed in the Middle Ages, rhetoric was taught as a liberal art. Eventually, as time passed and people began to better understand the depth of the subject, rhetoric began to be recognized as a field of the social sciences or humanities. The historical context of rhetoric itself is as old as the history of any existing language in the world we live in today. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayExamples of classical rhetoric can be found almost every day in almost every aspect of our lives. Consider something as simple as a child trying to convince his mother to allow him to attend a field trip from school. Buddha and a large number of religious figures also use classical rhetoric to influence and persuade people. The best example can be those democratic leaders or great leaders in history who, through this powerful tool, managed to influence people's hearts through their admirable rhetorical skills. Rhetorical styles and strategies In his book “The Art of Rhetoric”, Aristotle says that the methods of persuasion available to speech are of three kinds. The first kind depends solely on the personal character of the speaker; the second is to put the audience in a specific state of mind; the third is the evidence which is made apparent by the speaker himself. Persuasion is usually achieved by trying to understand the personal character of the speaker himself, because we tend to fully believe only good men over others. This particular aspect of influence should be accomplished by what the speaker says, not by what individuals think about his character before he begins speaking. It is not valid, as some authors accept in their rhetorical treatises, that the individual goodness discovered by the speaker contributes nothing to his capacity for influence; despite what one might expect, his character is perhaps almost considered the best method of influence he has. Additionally, persuasion can pass through to listeners when the speech blends in with their feelings. Our decisions when we are content and friendly are not equivalent to those when we are tormented and antagonistic. It is towards the creation of these impacts, as we follow, that the current authors of rhetoric direct all their efforts. Third, persuasion is affected through the speech itself when we have demonstrated an apparent reality or truth through methods of persuasive argumentation. reasonable in the case. These three points are also called ethos, logos and pathos respectively. Examples of their usage can be clearly understood from the following explanation. The first strategy, namely ethos, is usually incorporated in the advertisements we see that include a celebrity or someone like that in order to coerce us into trusting the speaker and therefore ultimately lead us to invest in the product. The use of the logos strategy associated with reasoned proof is mainly used in the field of modern science. Finally, the pathos strategy is used to collect money from us to give to a group of people hit by disasters. Another rhetorical strategy is the rhetorical triplet. This term is derived from the Greek which originally means three. In other words, a progression of three phrases, sentences or words that work side by side.