Cicero believed that a good orator should do three things in his speech: win the audience's favor, provide compelling arguments, and move the audience with emotional appeals . In his defense of Marcus Caelius Rufus we find an excellent example of Cicero's work and, through careful examination, additional information can be gleaned about what Cicero thought was necessary in a good speech. With such consideration, it becomes apparent that each of the three goals is not to be achieved in the same way. Because although Cicero attempts to gain favor with his audience, provide compelling arguments, and present the audience with powerful emotional appeals, he spends a lot of time providing the jury with "evidence" (persuasive arguments), a considerable amount of time winning the goodwill of the audience, and only briefly makes emotional appeals towards the end of his speech. Cicero did this for a reason; he did so because it best fit the charge against his client and the circumstances of the trial and seemed most likely to enable him to obtain the acquittal he desired. If we look at Cicero's monologue, we understand why. To gain the support of the jurors, Cicero frequently resorts to flattery, calling them “gentlemen” (Cicero, p. 129) or “wise” (Cicero, p. 139). ), saying “I have complete confidence in your judgment” (Cicero, p.135), or complementing them on their “usual discernment” which allowed them to recognize the oratorical ability of Caelius (Cicero, p.146) and he also uses such expressions as "men like you" which imply their superiority (Cicero, p.140). At other times, he tries to entertain them to gain their support. In fact, omnipresent in the majority of his speech, he adopts a rather casual and light-hearted attitude...... middle of paper ...... tasks accomplished may vary depending on the speaker's purpose or objectives. circumstances surrounding his speech. Cicero does just that and he does it for a specific purpose. He avoids heavy emotional appeals because they are inappropriate for the day and run counter to the relaxed, almost carefree tone he uses throughout the rest of his monologue. He emphasizes the use of persuasive arguments in order to divert attention from his opponent's claims in the only way possible (since the case contains no physical evidence) and Cicero flatters and entertains the jurors in the hope that they will view his arguments more favorably. . Everything he says and does in this speech speaks to his desire to achieve his ultimate goal, an acquittal for his client, and from this speech we can see how Cicero not only achieves the three goals he is set, but how and why these three objectives can and must be adapted according to needs.