This is a hotly debated topic. Journalists can face ethical dilemmas ranging from truthfulness to appropriate photographs to conflicts of interest. According to Ralph Hannson, author of Mass Communication: Living in a Media World, “Journalists and their employers can use a variety of methods to enforce and implement ethical behavior. These include hiring a mediator, requiring a commitment to ethical behavior from all employees, and adhering to a code of ethics” (Hannson, R. 2014, chapter 14 , paragraph 3). Most media outlets will do everything possible to ensure that a code of ethics is in place and respected; however, some media outlets intentionally report false information. These satirical media types are known for reporting everything from Bible prophecies to celebrity death hoaxes. These forms of media usually state somewhere that they are satirical and that the information leaked is false and intended to be entertaining, but there will always be those who believe everything they read online or in the world.