blog




  • Essay / Overview of e-commerce in China - 1621

    3.2 Overview of e-commerce in China3.2.1 Internet in ChinaIn September 1987, the Chinese university network built the first national Internet mail node and sent the first e-mail since China. Universities were the first Chinese institutions to connect to the Internet. In 1990, a number of Chinese universities and educational institutions, including the Ministry of Education, were connected. But substantial growth of the Internet did not occur until 1994, when the China National Computing and Networking Center project opened a 64,000 km dedicated international line to the Internet, which achieved a fully functional connection. After 1995, adoption of the Internet by universities and government agencies accelerated. When the China Internet Network Information Center released its first statistical report on China's Internet development in 1997, there were 299,000 host computers and 620,000 Internet users. But China only established a comprehensive national information policy for the Internet in the 1990s; before that, the government mainly issued individual regulations to deal with individual issues. There is no doubt that the Internet has potential and that promoting an information-driven China will reinvigorate the economy. This common understanding between government and industry was officially confirmed in the Ninth Five-Year Plan in 1997. In the same year, the Internet project was included in the State Information Infrastructure Restriction Program by the Council of State Affairs. In 2000, the central government strengthened this understanding and reiterated its plan to "stimulate industrialization through information, better utilize the advantages of information technology as late entrants, and achieve progress in of social productivity. .ine shoppingBeijing 754 340 45.1% 229 30.3%Shanghai 809 408 50.4% 330 40.8%Guangzhou 480 145 32.0% 119 24.8%Shenzhen 477 149 31.2% 113 23.6% Total 2520 0 41.7% 790 31.4% (Source: China Online Shopping Survey, China Intelli Consulting Corporation, May 2008) A survey in four major cities shows that the penetration of C2C commerce, including free market, was 31.4% in 2007. In these four cities, among 7.9 million online shopping mall consumers, there were 5 million consumers in Taobao, 2 million in eBay EachNet. The frequency of shopping in Taobao is the highest, which shows that the free market is quite active in these major cities. Currently, Taobao and eBay EachNet dominate 95% of this market in China. Figure 3.8: Market share of C2C online shopping in China. (Source: China Online Shopping Survey, China Intelli Consulting Corporation, May 20084.