However, firms would make normal profits in the long run, as in perfect competition. For example, if existing firms have made economic profits, more firms may be attracted by the potential profits and enter the market freely due to the ease of entry. Therefore, firms that previously enjoyed economic profits would lose some of their demand, thus continuing to reduce production and lose profits until all previous profits are eliminated. When existing businesses have suffered short-term losses, some of them may exit the market due to the shutdown. Therefore, each of the remaining firms would receive more demand from consumers, potentially increasing their production and profits in the long run until previous losses are offset and profits are normal.