As a professional platform, LinkedIn is the largest social network on the Internet, with more than 500 million members in more than 200 country.Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay According to LinkedIn Press, professionals are signing up to the platform at a rate of more than two new members per second, making it makes a destination-friendly platform to carve out a niche for yourself as an expert in your industry, network and connect with influencers, HR professionals, recruiters and potential connections. Want to know the best (most amazing) thing about LinkedIn? It's free!Before we begin, let me mention that if you already have a profile, you should keep an open mind and use the tips here to improve the attractiveness of your profile. Otherwise, use the lessons learned over the next few days to create a professional LinkedIn profile that reflects you. So, without further ado, let's take a look at why LinkedIn is such a powerful platform. LinkedIn aligns perfectly with Google's search algorithm. Google Search favors LinkedIn results over search results from other search engines. That is, Google would display search results of what it collects about a person on LinkedIn rather than the person's information from other platforms. The only exception to this rule is websites that are personal and/or used to promote a brand. Thanks to this, people learn a lot about you in a few minutes before they even shake your hand. LinkedIn enhances personal connections On LinkedIn, there are a large number of groups, communities and other resources. To get the most out of it, you need to make informed decisions. These decisions are necessary to make guided connections with groups, communities, alumni, and other resources. And done well, these connections come with inspiration, perspectives, opportunities, distinct experiences and even jobs. But before you put pen to paper or fingers to keyboard, here are some tips to keep in mind as you begin creating your LinkedIn profile. .Know your audienceTo truly resonate with your profile readers, you need to be sure of your audience. If you write without clearly knowing who your audience is, it's like you're writing for no one. A crucial understanding of who your audience is would allow you to use language that is familiar to them and weave relevant stories necessary to engage with them. By doing so, your profile offers a win-win scenario when they eventually come across it. Avoid Buzzwords Avoid buzzwords like the plague when writing your LinkedIn summary. The idea of ​​using these jargons and adjectives (Buzzwords) is to attract the attention of recruiters, HR professionals and readers. These words get you noticed in most cases for the wrong reasons and deprive you of potential opportunities. Every year, LinkedIn publishes a list of overused buzzwords. To name just a few, here are a few words that top the “LinkedIn List of Most Overused Buzzwords” every year: strategic, specialized, responsible, analytical and creative. Surprising, isn't it? The point here is that instead of using these words as standalone words in your profile - which seems vague, tell a story using actionable words.