The second half of the 19th century marked a period of major changes sweeping the American landscape. Changes included: the Second Industrial Revolution, the Third Great Awakening, abolitionism, immigration, and the New Religious Movements (NRM). This period is called the “golden age”; there has been rapid economic growth which has spurred wage increases, immigration and technological advances. During the post-war and early 19th centuries, people began to question what religion meant to them. Lincoln wondered how the warring factions could both pray to the same God, but concluded that God had "his own purpose" for this war. From these notions a thought such as “the lost cause” was born. Another important aspect is that people began to question their theology with the advent of new sciences and technologies. The effect was to create a competitive religious market that allowed men and women to purchase the religious institutions that they believed best met their needs. The growing prestige of science forced Americans to reformulate theology; two popular theologies include New Theology, Theodore Munger, and Christian Science, Mary Baker Eddy (Goff and Harvey 21-25). These religions are known as NRM, encompassing newer religious groups and older alternative groups that together challenged dominant religious traditions and secular society in the 19th century and still today. The three NRMs popular in the 19th century were Christian Science, the Church of Latter-day Saints (Mormonism), and Jehovah's Witnesses. According to Daschke and Ashcraft, people are intrigued by NRMs for a number of reasons: new understanding, new self, new family, new society, and new world (Daschke and Ashcraft 1-13). Conversely...... middle of paper...... centered on work, frugality and temperance which served to give converts the means to achieve a measure of economic success in the industrial order (Goff and Harvey 281). rephrase paragraph] Increasingly, he depended on financial support from the business world. John Wanamaker, one of his major patrons, supported Moody by giving him a place to preach and then turning that place into a business (Goff and Harvey 55). It appeared that people were tired of having to follow a certain way of thinking and therefore questioned it. religion. So get them to “sculpt” religion to meet their needs and beliefs. Similar proselytizing entered the realm of mass marketing where people were eager to convert and send missionaries. It also includes fervent revivalism to excite people and convert them in the moment. During this period, proselytism flourished.