Suppliers have an influence on organizations because a change in price and the products they supply can have an effect on the products/services provided by ASDA. This means that if suppliers introduce more environmentally friendly and fair trade products, ASDA will also adapt to these changes and offer these products. ASDA works hard to build good relationships with its suppliers and also helps the community by trading with small and medium-sized businesses. • Customers – Another key stakeholder who relies on ASDA to keep product prices low and provide excellent services. Customers have influence within ASDA because the products they buy more of are considered bestsellers and ASDA sees this and keeps these products in stock more than other products. If a product is not selling as much as others, then the company will need to determine the factors that prevent customers from purchasing that product such as animal cruelty, unfair trade.