1) Dell Online Products and ServicesTen years ago, the majority of business transactions were conducted offline. Today the trend of most businesses is to deal with their consumers through the Internet and not just using PCs, customers use different types of platforms such as mobile phones, tablets and other small mobile devices. Imagine that all the computer manufacturers embark on a never-ending marathon, guess who is running alone in front? The answers would be different, but Dell is certainly one of them. Its success is due to a strategy that most of its competitors lack. Dell actually relied more on its online sales strategy than its offline sales strategy. In fact, the core of Dell's strengths lies in its website, which is the platform for most offers and services and also sells computers directly from the company to customers. These deals and services are presented in the following: Popular Products: Product NameXPS 15 LaptopInspiron 15Inspiron 15RAlienware and “Deals for Home” is one of them. On the website, it sells home use devices such as laptops, desktops, and other types of devices. Additionally, Dell offers tablets such as Dell Venue 7, Dell Venue 8, and Dell Venue 11 Pro. Moreover, the company is recently accustomed to offering personalized computers, even for individuals and groups of customers. This is truly a competitive advantage that makes Dell exceptional over its competitors. Home devices are still needed and Dell makes them available...... middle of paper...... ok and related. They use social media sites to imagine their imagination and place company events. 7) Recommendations: Reach: Focus more on customers on social media by finding what interests them and try to initiate a interaction with customers and increase the buzz around the brand. Take action: Improve the company website to make it more interactive with customers, for example by using product ratings and commenting on products they have used. Dell should focus on creating and expanding brand advocates and using them to increase interaction. Conversion: Using other platforms rather than relying on the company website to increase interaction to increase sales by offering discounts and promotional coupons. Engagement: Dell could use co-creation (procumer) with customers to engage them to contribute to the creation of new products and services.