Therefore, Coca Cola has a duty to “give back” to local communities, especially those who are less fortunate. The Coca Cola Foundation was established to provide funding to increase sustainability within local communities, using 1% of the company's operating profits. In 2015, US$84.5 million was donated to projects in more than 70 countries around the world, with 95% of funds going to projects related to the Foundation's priorities: women, well-being and water. This allows Coca Cola to help the communities in which it operates and enable the improvement of many communities as well as the environment (Jordin,