Managers. Brookshire's culture and values ​​are constantly reinforced among managers by always maintaining communication (E. Platt, personal communication, March 22, 2014). Notices of changes or reminders of how best to serve the customer are sent by mail, email, or in person by a higher-ranking manager (E. Platt, personal communication, March 22, 2014). Meetings are also important communication channels for managers (E. Platt, personal communication, March 22, 2014). Many times they gather in Tyler, Texas to meet with some of the company's top executives (E. Platt, personal communication, March 22, 2014). Checks and balances are applied at all levels of employment to ensure that the company's values ​​are displayed for the customer to experience on a daily basis (E. Platt, personal communication, March 22, 2014). Important means of preservation. Hiring and training practices are a means used to preserve Brookshire's culture and values. Each step of the training process reiterates the importance of company culture (E. Platt, personal communication, March 22, 2014). The turnover process continues as the promoted employee trains a newly hired employee (E. Platt, personal communication, March 22, 2014). There seem to be countless promotions, awards, and ceremonies at Brookshire (E. Platt, personal communication, March 22, 2014). They include, but are not limited to, the following: promotion, retirement and service milestone recognitions in Brookshire Briefs periodical magazines, branch and department awards, aggressive hospitality awards of various levels , a safe driver award, customer service awards from the human resources department. Tyler office department and hall of fame awards for retirees based on...... middle of paper ....... Brookshire Grocery Company. (2006). In International Directory of Business Histories. Retrieved from http://www.encyclopedia.com/topic/Brookshire_Grocery_Company.aspxReynolds, E., Champagne, R., and Robinson, I. (2003, January/February). Brookshire Briefs, 12-32. Reynolds, E., Champagne, R. and Robinson, I. (2003, November/December). Brookshire Briefs, 20-21. Reynolds, E., Champagne, R., Robinson, I. and Lanier, S. (2004, May/June). Brookshire Briefs, 7. Reynolds, E., Champagne, R., Robinson, I., and Lanier, S. (2004, July/August). Brookshire Briefs, 6-15. Reynolds, E., Champagne, R., Robinson, I. and Lanier, S. (2004, November/December). Brookshire Briefs, 11-32. (August 8, 2013). Brookshire Food and Pharmacy. Retrieved from http://www.brookshires.com/ (August 8, 2013). FRESH by Brookshire's. Retrieved from http://freshbybrookshires.com/ (1976). Brookshire History, 3, 3-23.