The purpose of ethos is to ensure that the company or face of a product is trustworthy, because would you buy with a company that has a bad reputation? The ethical appeal, also known as the ethos, of the “Love Your Hair Longer with Pantene” ad is Pantene and Selena Gomez. Pantene was “born” in 1945, which means they have been around for a while. When asked for three reasons why she is excited to be Pantene's newest ambassador, Selena Gomez said, "...their message for women to be strong is beautiful and so what they stand for is what I love." embodies and what I want my fans to know and trust. .” Pantene is the main ethical appeal because Pantene is the brand of the product the ad is trying to persuade people to buy. Pantene is a company that has been around for a while and strives to make women around the world feel beautiful, which means they are credible because they have the experience and care enough about their customers to be a trusted hair care company. Selena Gomez is also an ethical appeal because people believe that women should feel happy and healthy in their own bodies, or in this case, in their hair. Pantene and Selena Gomez are also representations of emotional appeal, also known as,