The social problem that researchers study in the article "Alcohol Advertising and Youth" is that young people aged 12 to 20 years are targeted for exposure to alcohol advertising by alcohol. businesses. These advertisements encourage young people to have positive beliefs about alcohol consumption and to increase their plans to consume alcohol, which successfully encourages more young people to consume alcohol, and the consumption of alcohol. Alcohol among young people represents a public health crisis. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Companies that advertise alcohol to young people in a society fall into 2 of the 3 main sociological theoretical paradigms. The first paradigm is the paradigm of symbolic interaction. When young people are constantly bombarded with positive messages about alcohol, they may cultivate their personality to express social acceptance of alcohol. Young people (aged 12-20) will integrate alcohol consumption into their social lives and social events. Young people will create relationships with other alcohol drinkers so that they become “buddies” in which drinking alcohol together becomes the bond of friendship. This can create shared alcoholism. The second sociological theoretical paradigm is functionalism. To what extent will it benefit the functioning of society if a large proportion of its young members enrich alcohol suppliers because they subscribe to the false ideas that alcohol is flashy and glamor, what do alcohol advertisers convey? This becomes problematic for society when alcohol-related injuries begin to increase due to drunken fights or car accidents due to drunk driving, as well as participation in other unhealthy activities while intoxicated. The research method used by the researcher of this article used secondary sources which are commercially available statistical sources and databases. Sources included, among others, the World Health Organization, the Center on Alcohol Marking and Youth (CAMY), and the Federal Trade Commission (FTC). CAMY reported: “From 2001 to 2003, alcohol companies spent nearly $5.5 billion advertising in the measured media of television, radio and print. Still, "the FTC estimated that companies spend two to three times that amount on unmeasured promotions such as sponsorships, point-of-sale promotions, giveaways, and clothing bearing alcohol brand logos and special events.” (Journal of Public Health Policy, Volume 26(3) p. 314-315) Some of the findings from the article “Alcohol Advertising and Youth” are as follows: in a 2003 magazine advertisement, CAMY found that youth ages 12 to 20 were exposed to 48% more ads for beer, 20% more ads for distilled spirits, and 92% more for alcoholic lemonades. Additionally, some gender findings showed that young girls saw 68% more beer ads and 95% more hard lemonade ads than women of legal drinking age. Boys saw 29% more beer ads and 37% more hard lemonade ads than men of legal drinking age. (Journal of Public Health Policy, Volume 26(3) p. 316). Among television advertising results between 2001 and 2003, alcohol companies aired 761,347 advertisements for their.