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  • Essay / Wesfarmers Case Study - 889

    Global Strategy - Organizations that adopt a global strategy focus on keeping costs low. The product developed by these organizations is standardized and therefore reduces operational costs. The marketing and production of these organizations will be carried out in places where operating costs are low (salaries, rents) and where output (employee efficiency, produced volumes) is high. Responsibility for overall strategy lies with head office and subsidiaries have no authority. Such a strategy is recommended when pressure to reduce costs is high and local responsiveness is low (Iwan,