By this type of interaction, the bank staff serves the customers and provides timely service to meet their needs. The staff is well trained to serve customers to achieve their satisfaction and collect customer feedback for further business and improvement. Help Desk As customers are the powerhouse of the banking business, JBL places the highest priority on their needs and satisfaction. To this end, helpdesks have been set up in all agencies and on the ground floor of the head office. Under the control of the human resources department, office managers are prompt in providing services to customers. Customers can avail help from this support service by communicating personally, via mobile phone or email. Another similar Help Desk has been set up on the 8th floor of the head office to resolve complaints related to remittances. Additionally, a help desk was established with 10 IT staff on the 23rd floor to alleviate issues related to online banking and computer usage in the