Target MarketThe main target market for All Max Whey Protein is people aged 18 and over. Contrary to popular belief that only bodybuilders and athletes consume whey protein, children, men, women, or anyone looking for an easy way to increase protein in their diet can benefit. This brand of whey is 'comparatively' more economical and caters to people belonging to all classes of society, as a 2.2 pound jar costs around Rs 1,500, which is at least 12% cheaper than other brands competitors in the market. The 4 Ps The All Max Whey Protein marketing mix consists of four Ps, i.e. product, price, place and promotion. The evaluation of the 4 Ps is done on the basis of product attributes, consumer tastes and preferences, research and development carried out by the company regarding the product, its points of sale, etc.1) PRODUCT Brand Name: Having been launched Thanks to “All Max Nutrition”, a very reputed and well established global company, the brand “All Max Whey” has gained a very good position in the market very easily. Its brand name is immensely popular all over the world for the last 12 years. Quality: All Max Whey is produced in a National Science Foundation government inspected facility, CGMP registered and Grade “A” certified, ensuring quality and product integrity. Each ingredient added and each batch produced is independently laboratory tested for purity and potency, ensuring consistent quality every time. Safety: Risk information has been very clearly mentioned on the container. A separate "allergy warning" was also given in detail along with detailed nutritional information. Packaging: Al...... middle of paper ...... can still be purchased by all kinds of consumers . All Max Whey has an extensive distribution channel. It makes its products available even in remote areas. In my opinion, the marketing technique adopted by All Max Whey is entirely relevant. Its goal is to achieve high profits, but it also prioritizes customer satisfaction. It aspires to become a global leader in the nutrition industry as well as to be the first choice of every customer. It has many competitive advantages and therefore generates high profits. With the proper marketing mix model adopted by All Max Nutrition, it has become a leading company in the whey protein market.BIBLIOGRAPHY1) http://www.valuebasedmanagement.net/methods_marketing_mix.html2) http://www.allmaxnutrition . com/products-type/allwhey/3) Strategic Marketing Management - by David A. Aaker