Table of ContentsOrganization Capabilities and Employee SkillsSWOT AnalysisStrengthsWeaknessesOpportunitiesThreatsAction PlanAssessment MatrixConclusionHuman resource management plays an important role in the organization. He manages the company's most valuable resource; employees. Employee productivity determines the profitability of the company. Human resources management therefore takes into account the concerns of employees by linking them to the overall performance of the company. The HRM process is put into practice in organizations through the planning, organization, development, coordination and control of a set of techniques that are capable of promoting efficient and effective performance of all those who work in the organization (Dessler, 1984). Its performance, however, is affected by challenges. This study will examine how human resources personnel carry out business functions while meeting these challenges. The objective of this study is to investigate the human resource practices used in a company. The study uses the human resource management of Reyes Fitness Center. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the Original EssayOrganization Capabilities and Employee SkillsThe Reyes Fitness Company is a mid-sized fitness center company launched in May 1999. The center offers a full line of workout equipment. , exercise classes, personal trainers, an outdoor pool, on-site daycare and even a small restaurant. The organization's market niche is creating fitness centers. From 1999 to 2007, the company opened 28 fitness centers. Its revenue base has since grown despite competition from rivals. The targeted market niche is explained by the importance given to health and leisure in the United States. The Reyes Fitness Center organizational chart is shown in Figures 1 and 2 in the appendix. The fitness center hires professionals and support staff in response to business needs. Some focus on personal training and employ large numbers of certified professional trainers who work with members during club hours (usually 5-6 a.m. until 10 p.m.). More and more bodybuilding-focused gyms have recently begun offering 24-hour service. In addition to housekeeping and front-desk staff, fitness centers employ customer service representatives who can help existing members with questions and also act as sales representatives, showing potential members around the facilities. SWOTSWOT Analysis is an acronym for Strengths, Weaknesses, Opportunities and Threats. . Human resources in the execution of their mandate are affected by both internal and external factors. Some factors work to the company's advantage while others pose a challenge. Human resource planning is one of the most important aspects of human resource management, an essential basis for all other practices. She must consider the medium and long term (Câmara, Guerra and Rodrigues, 1997) in order to reconcile the objectives of the organization and the needs and perspectives of employees.StrengthsThe head of the human resources department of the Reyes fitness center , Lori, was instrumental in streamlining the human resources system. duties and responsibilities. Human resources staff includesits tasks and how its contribution to providing couples and families with a superior fitness club experience is essential to the company and its advantage over its competitors. The restructuring of human resources has made employees aware of what is expected of them daily, weekly, monthly and throughout the year. Strategic HR mapping has added strategic value to the business. Lori, as a human resources manager, has changed the company culture where everyone's contribution to achieving the set goals and objectives is appreciated. The strategic map is contained in the Human Resources Dashboard document produced by the human resources department. The scorecard is a key tool in implementing the strategic role of Human Resources in the organization. Innovation contributes to the overall performance of the company. The company's degree of innovation dictates various aspects of operations. Human resources pride themselves on being innovative. HR functions include defining compensation structures and evaluating competitive compensation practices. This highlights the integration aspect with other departments; Finance for example. This ensures that complaints from workers regarding their remunerations are totally eliminated and hence high productivity is achieved. WeaknessesRevenue generation is a concern for every startup business. Reyes Fitness Company's first strategy was revenue generation. In order to generate revenue, they opened many fitness centers and offered club promotions to attract new members. Over time, most fitness centers were not meeting their profit goals. This was due to a customer retention problem. Most customers prefer to register only when promotions are held by the company and/or when prices are removed. Employee contributions to the company should be rewarded and recognized. A major challenge for the fitness center, however, was its inability to recognize its employees. Employees are not aware of their impact and contribution to the success of the company. Opportunities The fitness center can take advantage of its opportunities to earn significant revenue in its market niche. Implementation of a performance-based program is necessary. The duties and responsibilities of employees are well stipulated but each individual performance is necessary. The focus on human resources should be oriented towards measuring results and not activities. Culture and change will be enhanced through the incentive program. Every company has principles and values ​​that every employee must adhere to. Over time, this becomes a culture in which chains of activities are carried out in a stipulated way and manner. The incentive program that binds all employees in the company is essential to the implementation of culture and change by human resources. Engaging with consultants presents an opportunity for Reyes Fitness Center. Hiring a business expert to develop business policies is a good decision, especially against competitors, while increasing the revenue base of the company. The consulting firm's expertise should be aligned with the company's strategy to enable the streamlining of the company's goals and objectives. The company must exploit the new technology. The machines used in their centers should be revolutionized to be in sync with current technology. The way the organization operates., 2012).