The two most competitive companies in the field of computer tools and software are Apple and Microsoft. Over the years, duels continued to exist in the market, antagonizing each other in many aspects. It should be noted that one could describe the market structure for two as an oligopolistic market structure, as their products can function interchangeably, as they have various similarities (Tucker, 2011). However, there are some aspects of differences between the two organizations as each company operates independently to gain a competitive advantage. For this reason, a critical look at the characteristics of one company compared to another factory will be of great help in highlighting both similarities and variations between the two companies. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The biggest similarity between the two companies is their products, which are identical. For example, Microsoft has the Microsoft Zune High Definition, while Apple has the iPod Touch, both with a storage capacity of 30,000 MB (Noga, 2016). Additionally, Apple produces iPads, while Microsoft Surface, both of which are tablets (Noga, 2016); and have a wide range of similarities in their physical appearance, since Microsoft produced Surface to compete with iPads. Likewise, the two compare a lot in terms of services, since each has retail stores that they use to market their products (Hooper, 2016). Additionally, the stores have a lot of similarities in their design and systems because both have employees who are always there for customers (Hooper, 2016). Of course, Microsoft and Apple offer similar products to the public. Despite the great similarity between the two's products, some differences are likely due to the nature of market competition, as a company must improve its products to take the lead in controlling the market. The biggest difference lies in the market: Microsoft is quite fast when it comes to acquiring a new market, while Apple enters the market slowly but briskly to avoid any mistakes (Noga, 2016). This is to say that Microsoft does not hesitate to adopt a new idea in the market, while Apple takes its time to first critically evaluate the market before venturing into maximizing profits. Indeed, the two companies have divergent cultures when it comes to valuation and market entry. Another difference concerns the range of products that the two companies offer on the market, and more specifically their compatibility with other products. A good example is the operating systems produced by both: Apple's Mac operating system only runs on Apple computers, while Microsoft's Windows operating system runs on all PC computers (Quelle is the difference between Apple and Microsoft, nd). Furthermore, Apple company is both a software and hardware company as it is popular for producing computers and iPods (Noga, 2016). Controversially, Microsoft specializes in software because it specializes in operating systems and mobile applications (Noga, 2016). It is certain that the two companies have big differences in their products. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay In conclusion, both Apple and Microsoft are popular for their