Consumer compulsive buying is an important area of ​​investigation in consumer behavior research. The objectives of this study were to explore the importance of compulsive buying based on gender and the relationship with age. Furthermore, to determine the effect of factors (tendency to spend, motivations to spend compulsively, feeling of buying and spending, dysfunctional spending and post-purchase guilt.) on compulsive buying. The main data of this study were obtained from a questionnaire administered in three cities of Pakistan. A convenience sample of three hundred and seventy-one respondents participated in the study. Statistical techniques Independent sample t-test, correlation and regression analyzes were used for data analysis. The empirical results showed the differences in the compulsive buying behavior of young men and women. Research shows that compulsive buying has a negative relationship with age. Additionally, the factors (tendency to spend, urges to spend compulsively, feeling of buying and spending, dysfunctional spending, and post-purchase guilt) are positively related to compulsive buying behavior. Compulsive buying is a phenomenon with serious societal and personal consequences. Consumer researchers have explored this phenomenon in an effort to describe and identify it as clearly as possible. The introduction of new technologies such as Internet and television marketing campaigns by businesses has introduced a new problem into society: compulsive buying (Roberts & Jones, 2001). Compulsive buying is characterized by an undue or uncontrolled urge to make purchases and spend money. Proponents of consumer marketers should note that consumption can be affected by negative purchasing impulses (Shoham & Brencic2003; Faber an...... middle of paper ......, SJ, Eckert, ED, Mussell, MP and Mitchell, JE (1994), “Compulsive buying: descriptive characteristics and psychiatric comorbidity”, Journal of Clinical Psychiatry, Vol. 55, pp. 5-11. product-specific context: Clothing Journal of Fashion Marketing and Management Vol. 13 No. 3, pp. 394-405Wood, Michael (1998). and. Gollwitzer, PM (1982), Symbolic Self Completion, Lawrence Erlbaum, Hillsdale, NJ.Yurschin, J, Johnson Kim, KP, (2004) Compulsive buying behavior and its relationship to perceived social status associated with the purchase , to materialism, self-esteem and clothing Product Involvement, Journal of Research in Family and Consumer Sciences, Vol. 32, no. 3, 291-314