Disneyland Resorts and Walt Disney World have historically positioned themselves as family-oriented travel destinations. So it's no surprise that the demographics of Disney's U.S. parks and resorts fit that description. However, Disney also attracts families without children. And among the families attracted to Walt Disney World, an overwhelming percentage are "wealthy."[i] Geographically, Walt Disney World is disproportionately frequented by residents of the U.S. coast, with the highest concentration centered around Virginia and from New Jersey. Although not conclusive, distance from the Walt Disney World location may be a factor in why the most likely attendees are so close to the park location.[ii]Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the Original EssayDisney Parks and Resorts face a wide range of competition; although it is made up of parks and resorts, it is threatened by many forms of tourism because Disney provides services that other tourism companies also provide. Major competitors include Six Flags, local and international hotels, local food festivals and other similar businesses. Disney Parks and Resorts offer many products, from Disney souvenirs and apparel to the experience of riding Disney attractions and using Disney hotels. These products are developing on a global scale, with locations in China and Japan. Its prices are moderately high, with tickets to local hotels costing hundreds of dollars[iii]. It is promoted through traditional means like television commercials[iv], although it also uses social media[v]. Walt Disney Studios contains a diverse mix of subsidiaries that individually target distinct markets. Pixar and Walt Disney Animation Studios focus largely on family-centric films like Up or Tangled that have broad appeal.[vi] Walt Disney Studios Motion Pictures, Marvel Studios, and Touchstone Pictures each aim to capture a successively older and more mature demographic; While Walt Disney Studios Motion Pictures produced live-action films with extremely broad appeal, like Pirates of the Caribbean, Marvel Studios produces films that fit a slightly smaller niche, capitalizing on its titular intellectual property. Touchstone Pictures, although only a distributor, has successfully positioned itself as a source of films for an even older demographic. Films like Good Morning Vietnam, Pearl Harbor, and Step Up were all marketed individually to an adult demographic ready to engage in serious narratives based on contemporary events, a demographic not served by other affiliates.[vii] Because it creates and self-distributes films, Walt Disney Studios competes with other producers and distributors. Some of its main competitors include Viacom Inc., Twenty First Century Fox, Comcast and CBS. It offers a diverse mix of products, ranging from films to music and theater performances[viii]. These products are typically distributed to cinemas, radios and theaters, and are often resold through other distribution channels such as iTunes[ix]. The prices are in line with those generally charged in the market and the promotion is a mixture of social media and traditional advertising. For example, tickets for Guardians of the Galaxy had a pricesimilar to that of other films[x] and included both social media and television advertisements[xi].Disney Consumer Products sells both books and merchandise. One of its subsidiaries, Disney Publishing, sells both magazines and books for children ages 0 to 12[xii]. Its second subsidiary, Disney Store, sells products for children and adults, although its most pronounced product line revolves around clothing designed after Disney's animated intellectual property.[xiii] Because Disney's animated intellectual property is calibrated to appeal to children and families, adults without children may not consider themselves members of the Disney Store market, even if some products are aimed at that demographic. Disney Publishing, being an all-digital publishing station, is able to have a geographically unlimited demographic. The Disney Store, while there are several retailers nationwide, is not. Disney Consumer Products competes with several other retailers and publishers. Major competitors include Penguin Books and HarperCollins LLC. It offers a wide variety of products, including books, merchandise, clothing, and toys. These products are generally advertised via social networks with few traditional promotions and at more luxurious prices compared to the market. A single toy car from Disney's Cars Artists series, for example, after being advertised on social media[xiv], can cost the price of several generic toy cars from another retailer[xv].Disney Interactive has a similar market . Its products widely use its animated characters and intellectual property in games to appeal to a younger demographic. One of its products, a website, is explicitly described as a "virtual world for children." It also contains a blog area for parents, complementing Disney's typical family-centered demographic appeal.[xvi] It faces competition from other blog sites, child-focused spaces and game producers. Major competitors include WordPress and Tumblr, PBS Kids, and kid-focused video game companies like Nintendo. These products are typically aggressively priced, distributed through resellers like Amazon, and promoted extensively through traditional advertising. Disney Infinity, for example, is priced below the average price of video games on the market, sold through distributors like Amazon and Best Buy, and has been promoted through several commercial advertisements. Disney Media Networks is vast, covering an extensive global population from early childhood. until late adulthood. Disney Junior, Disney and display strong penetration in the 18 year old segment. 49 demographics (as evidenced by their Neilsen Awards)[xviii]. News broadcast by ABC-owned stations can reach more than a fifth of all television-equipped households.[xix] ESPN is also able to attract a demographic of young, largely employed, college-educated men.[xx] Disney viewers are generally wealthy and are more likely to be family members living in urban areas. The product range ranges from original programming aimed at adults like Scandal or The View and from programs designed for children to news and sports shows. Products like these are usually distributed through the company's own,