The Boston Beer Company is able to obtain relatively low-cost funds for its working capital and expenses. The company is constantly looking for the cheapest items without suffering from the quality of its products. The business thrived and was able to grow to be successful because of his ability to do so. The company has very good IT support to be able to make strategic and routine decisions. They research and review all available options before committing to purchase or contract with companies to ensure they are able to produce the highest quality product at the lowest costs. Relations with interest groups and public decision-makers have been a top priority. many things that the Boston Beer Company has strived to maintain and expand. The company recognizes that these relationships are essential to its future success. Being in the brewing industry, politics and public opinion can influence changes in future policies and procedures that would affect the industry. Developing and maintaining relationships with interest groups as well as policy makers could prove very beneficial not only to the company but also to the brewing industry as a whole. Boston Beer Company's corporate citizenship and public image is one of the things the company has done very well at doing. The company has implemented several more environmentally friendly procedures and also tries to recycle as much as possible. They reuse the bottles; crates and everything they can to not only save the company money, but also to protect the environment. The company also helped create and maintain approximately 300 jobs through Samuel Adams Brewing...... middle of paper ...... them. Expanding into other parts of the world is something the company is constantly thinking about. Expanding its advertising and marketing to reach people in the United States who have not “experienced” the craft beer industry is a constant tactic the company considers. There are also potential environmental threats that the company realizes and considers when making its business decisions. Boston Beer uses a quality strategic planning system to achieve its business objectives. They have a good system that they use when considering future decisions for the company. They use this system every time they decide to introduce a new product into the market. This is one of the reasons why their hard cider was able to become the number one cider in the United States in just eight months..