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  • Essay / Global Film Industry: Bollywood's Influence on...

    Over the years, Bollywood has emerged as its own distinct identity in the global film industry. Bollywood is the world leader in film production with an impressive 27,000 feature films and thousands of short films. (Pillania 1) However, Hollywood remains the leader in terms of revenue generated. With the growth of the Indian market and globalization, Bollywood has made its way to international markets. Globalization is often misrepresented as the growing influence of Western culture around the world and so we tend to argue that Hollywood influences Bollywood to a large extent. An argument can be made to justify the validity of this statement. However, this article aims to present the influence of Bollywood on Hollywood in terms of music, dance and visual representation. This article discusses a specific aspect of globalization, demonstrating that it is not only linked to the growing influence of Western culture but also of Eastern culture. Feature film produced in 2009 Courtesy of UNESCO. Indian films began to be produced in the early 20th century and were, like American films, in black and white. The very first film produced with sound was Alam Ara, released in 1931 and directed by Ardeshir Irani. The first Hindi color film was released in 1937, a date known to be the beginning of the "golden age" of the Indian film industry. It has been called a golden age due to the release of many Indian classical music and popular films. In the 1970s, the Indian film industry beat the United States to become the world's largest film producer. Since then, it has become its own identity and is now called "Bollywood", which is a simple combination of two words, Bombay (now known...... middle of paper... ramage." The Huffington Post TheHuffingtonPost. com, February 14, 2014. Web. May 5, 2014. Matusitz, J. and P. Payano. “Globalization of popular culture: from Hollywood to Bollywood.” "Interrogating Dance Globalization.Web.5May2014., 2013. Print. Schaefer, David J. and Kavita Karan. “Bollywood Cinema at the Crossroads: Tracking the Dimensions of Globalization in Postcolonial Popular Hindi Cinema.” Mass Communication and society 14.6 (2011) : 700-719..