One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around much more than its luxury designer clothing line, but the company is one of the leading marketing brands. the creators too. It was voted “Luxury Brand of the Year” in 2010 by Luxury Daily. A company founded by a man named Ralph Lifchitz, better known as Ralph Lauren of Bronx, New York, in 1968. Since the age of 12, Lauren's had a strong appeal and taste for stylish appearance. He spent the money he earned working with his father after school on expensive apartments. In his later years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what evolved into the giant clothing empire known as by Polo Ralph Lauren. The success of his designer ties quickly caught on, retail giant Bloomingdales was the first company to endorse Ralph Lauren's ties, but this quickly ended when Lauren refused to tighten his ties and stuck to its product line. Lauren's success in the designer clothing business was unusual for someone who had studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market and is now one of the largest designer brands in the world. The main success factors of Polo Ralph Lauren stem from the company's strong identity. It is known for its American preppy style in the design world, but it is also luxurious, elegant and strives to always be a classic. It appeals to a wide range of consumers, even if a person doesn't wear a Polo, they at least know what it is about. How the company markets itself is also a big part of its success. For a company that started less than 50 years ago, it was middle of paper......presentations and documents. Internet. May 13, 2011. "Tommy Hilfiger's Racist Comments on Oprah Winfrey Hoax." Latest Email Hoaxes - Current Internet Scams - Hoax-Slayer. Internet. May 13, 2011. "Understanding Your Target Market: Polo Ralph Lauren | Learning from the Big Boys." Learning from the Big Boys: Small Business Lessons Learned from Big Business. Internet. May 13, 2011. Wednesday, Claire Suddath. “Ralph Lauren vs. Polo – Top 10 Ridiculous Celebrity Lawsuits – TIME.” Latest News, Analysis, Politics, Blogs, News Photos, Videos, Tech Reviews - TIME.com. Internet. May 13 2011. .